Why Most eCom Stores Leave Their Email Channel Behind

If you're running a fast-growing eCommerce store, chances are you're juggling a dozen priorities at once: paid ads, product development, fulfilment, customer service, web updates, and more. And while you're busy scaling the visible parts of your business, there's one high-impact channel that often gets left in the dust — email.

Here's why that happens, and why overlooking your email marketing could be costing you more than you think.

1. Founders Wear Too Many Hats

Most fast-growing eCom brands are founder-led. That means the same person who built the product is also managing performance marketing, overseeing the website, and answering DMs at midnight. Email marketing, while important, rarely feels urgent — so it keeps getting pushed to the bottom of the list.

What starts as "I'll write this week’s campaign tonight" becomes months of missed revenue, inconsistent sends, and zero strategy.

2. Small Teams, No Specialists

Hiring a full-time email marketer is expensive. Hiring a designer, copywriter, strategist, and Klaviyo tech all together? Unrealistic for most small or mid-sized brands. Even if email is a priority, the internal bandwidth just isn’t there.

That’s why emails are often handled last-minute by whoever has a spare moment — which leads to generic content, messy flows, or none at all.

3. The Real Cost Comparison

Many brands hesitate to work with an agency because they associate it with long contracts, bloated retainers, or vague deliverables. But here’s the reality:

• Hiring in-house for strategy, design, copy and Klaviyo ops = $12K+/month

• Traditional agency retainer = $5–6K/month

• Productised email service (like ours) = $2–3K/month

That’s 1 subscription replacing 4–5 roles — without the overhead, contracts, or management hassle.

4. Why Email Actually Matters

Email isn’t just another marketing channel. It’s your most direct line to customers who already want to hear from you. Done right, email:

• Increases customer lifetime value (CLV)

• Boosts average order value (AOV)

• Drives 30–50% of total monthly revenue

• Builds long-term retention and brand equity

It’s also fully owned. Unlike social or ads, no algorithm can take your list away.

5. What a Done-For-You Email Engine Unlocks

Imagine having someone who handles it all: strategy, design, copy, flows, campaigns, and reporting — delivered every week, no chasing. That’s what a well-built subscription model gives you.

Not just an email designer. A full retention team, ready to plug in and get your emails working while you focus on everything else.

Don’t Let Your Best Channel Sit Idle

If you're already doing the hard work to drive traffic and sales, don’t let your email list sit untouched. It's one of the easiest ways to increase revenue without increasing spend.

You don’t need a full team — just the right system.

We’ve built ours for stores just like yours.